Marketing

Set up automated message sequences

Message sequences let you set up a series of emails or texts that go out on autopilot — a warm welcome when someone books, a prep reminder the day before, and a follow-up after class asking for a review or linking to the next session. Once a sequence is live, it runs for every new booking without you doing anything.

Create a message sequence

Open Marketing from your dashboard and choose Message sequences.
Click New sequence and give it a name (for example, 'Pottery class follow-up').
Select the class or class category this sequence applies to.
Add your first message: choose email or SMS, write the content, and set the trigger — for example, 'Send 2 days before class' or 'Send 1 hour after booking'.
Add more messages if you like. A typical sequence might include a welcome message at booking, a reminder the day before, and a thank-you with a rebooking link the day after.
Toggle the sequence Active and save. Messages start going out on your schedule automatically.

Edit or pause a live sequence

Open Marketing › Message sequences and click the sequence you want to change.
To pause it, toggle the Active switch off. Pending messages that haven't sent yet are held; they won't send while the sequence is paused.
Make your edits — change timing, update copy, add or remove messages — then toggle Active back on to resume.

Trigger options explained

After booking: fires as soon as someone completes checkout. Great for a welcome message and any prep instructions.
X days before class: counts back from the class date. Use this for what-to-bring reminders or location details.
X hours before class: for same-day nudges like parking tips or a Zoom link.
X days after class: perfect for review requests, rebooking discounts, or sharing the digital files from the session.

A sequence that actually works

Message 1 — After booking (email): Welcome and what to bring. Keep it short and warm.
Message 2 — 2 days before (SMS): Quick reminder with the address and start time.
Message 3 — Day after class (email): Thank you, a photo from the session if you have one, and a link to book the next class.
Fewer, better messages beat a long drip campaign. Three well-timed messages outperform seven mediocre ones.

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